Seeking to undertake a fund-raising campaign for your Shorewood charity … but uncertain where to start? Has the person who supervised the previous outreach retired or exited? Or, you’re just low on workers and long on work?
You need a turnkey mailing service that grasps how direct mail for non-profits functions. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Shorewood direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be daunting, and ripe for slip-ups. How do non-profit postage rates operate? Which types of operations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at substantially reduced non-profit postage rates.
You can reap sizable savings on postage … as long as you follow the rules. Bresser’s Information Services knows them thoroughly, and is ready to help.
Remember, nothing that has to be sent via First Class Mail® is eligible for non-profit rates. The rules are strict. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can be eligible for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to utilize the non-profit status of another Shorewood organization. It won’t end well. Authorized organizations are barred from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show proof that your organization is a legal non-profit. Fill out the form entirely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Shorewood organization eligible? Most likely, as long as your due diligence is complete. The categories of organizations approved for Nonprofit USPS Marketing Mail® rates are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at preparing your mail for the greatest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to support specific causes. Clean up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising materials. We understand the rules, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to launch your next Shorewood fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.