Aiming to undertake a donation effort for your Kaka non-profit … but unsure where to begin? Maybe the team member who oversaw the last outreach retired or exited? Or, you’re just low on staff and long on tasks to be done?
You want a turnkey mailing service that knows how direct mail for non-profits works. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Kaka direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be daunting, and ripe for mistakes. How do non-profit postage rates operate? Which types of organizations qualify? Can any materials be mailed, or only certain types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at substantially reduced non-profit postage rates.
You can glean tremendous savings on postage … as long as you stick to the rules. Bresser’s Information Services understands them completely, and is prepared to assist.
Remember, nothing that requires sending via First Class Mail® is eligible for non-profit rates. The rules are strict. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can be eligible for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to utilize the non-profit status of another Kaka organization. It won’t fly. Authorized organizations are prohibited from sharing their mailing privilege. Obtain your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show evidence that your organization is a legal non-profit. Fill out the form entirely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Kaka organization eligible? Very likely, as long as your due diligence is complete. The categories of organizations eligible for Nonprofit USPS Marketing Mail® rates are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at readying your mail for the greatest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to support specific causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising mailers. We understand the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to start your next Kaka fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.