Planning to launch a fund-raising effort for your Lancaster non-profit … but unclear where to begin? Maybe the person who supervised the prior outreach retired or departed? Or, you’re just low on workers and long on tasks to be done?
You need a turnkey mailing service that understands how direct mail for charities operates. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the heavy lifting fund-raising can be mysterious, and ripe for mistakes. How do non-profit postage rates work? Which types of organizations qualify? Can any materials be mailed, or only certain types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can glean momentous savings on postage … as long as you stick to the rules. Bresser’s Information Services knows them thoroughly, and is prepared to assist.
Remember, nothing that requires sending via First Class Mail® qualifies for non-profit rates. The rules are well defined. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can be eligible for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to utilize the non-profit status of another Lancaster organization. It won’t fly. Authorized organizations are prohibited from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show proof that your organization is a legal non-profit. Fill out the form entirely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Lancaster organization eligible? Most likely, as long as your due diligence is complete. The classifications of organizations eligible for Nonprofit USPS Marketing Mail® prices are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at preparing your mail for the greatest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to support certain causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign materials. We know the regulations, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to start your next Lancaster fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.