Informed Delivery®

A Free Multi-Channel Boost for Every Mail Campaign

Whether you're running a political campaign, promoting a business, or reaching out to a congregation, Informed Delivery® from the USPS® is one of the most powerful tools available—and it's free. Smart mailers are tapping into this digital extension of their direct mail to create a seamless, multi-touch experience that increases engagement and drives results.

What Is Informed Delivery®?

Informed Delivery® gives consumers a digital preview of their incoming mail each morning via email or the USPS dashboard. But it’s more than just a scan of the envelope—mailers can pair this with a full-color clickable ad, turning a static mailpiece into a multi-channel campaign that connects both digitally and physically.

You send mail, they see it in their inbox—before they even check their mailbox. Add a link and a compelling image, and now you're also in their browser. That’s the kind of cross-channel presence every organization dreams of.

Why Every Mailer Should Use It

Free to use – There’s no USPS charge to participate.
High open rates – Over 70% of users open Informed Delivery emails daily.
Actionable engagement – Add a clickable call-to-action to drive website visits or donations.
Increased recall – Seeing the same message digitally and physically boosts brand recognition and response.

According to the USPS®, more than 52 million users are now enrolled in Informed Delivery. That’s a massive audience for your message—especially when combined with targeted direct mail and SMS follow-up campaigns.

How It Works for Your Campaign

You provide your mail artwork and campaign link (e.g., donation form, landing page).
We format it for Informed Delivery® and submit it with your mail job.
Recipients receive an email preview with your clickable image and headline.
Your physical mail arrives later that day—creating a powerful one-two punch.

Bonus: Stack It with USPS Promotions

Using Informed Delivery® not only improves campaign results—it can also qualify your campaign for USPS postage discounts through promotions like the Informed Delivery® Promotion and Emerging and Advanced Technology Promotion.

We help our clients leverage postal incentives to maximize savings while increasing campaign impact.

Perfect for:

Political campaigns looking to make a digital impression before mail arrives
Nonprofits and religious groups building donor engagement
Local businesses driving website traffic or in-store visits
Public outreach programs that need high visibility and accountability

Let’s Get You Set Up