Prepared to initiate a fund-raising campaign for your River Oaks charity … but uncertain where to start? Perhaps the staffer who ran the earlier outreach retired or left? Or, you’re just low on help and long on work?
You want a turnkey mailing service that understands how direct mail for non-profits functions. Put differently, you need Bresser’s Information Services, a mail service provider (MSP) that does the heavy lifting fund-raising can be imposing, and ripe for slip-ups. How do non-profit postage rates work? Which types of operations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at substantially reduced non-profit postage rates.
You can realize sizable savings on postage … as long as you adhere to the rules. Bresser’s Information Services understands them thoroughly, and is ready to help.
Remember, nothing that requires sending via First Class Mail® qualifies for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can be eligible for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to ride the non-profit status of another River Oaks organization. It won’t end well. Authorized organizations are prohibited from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show documentation that your organization is a legal non-profit. Fill out the form entirely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your River Oaks organization eligible? Probably, as long as your due diligence is complete. The classifications of organizations eligible for Nonprofit USPS Marketing Mail® costs are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at readying your mail for the greatest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to support specific causes. Polish up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising mailers. We know the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to initiate your next River Oaks fund-raising effort. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.