Prepared to start up a donation effort for your Briercrest non-profit … but unsure where to start? Perhaps the professional who oversaw the earlier outreach retired or left? Or, you’re just short on help and long on work?
You need a turnkey mailing service that understands how direct mail for charities functions. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the charity fund-raising can be imposing, and ripe for slip-ups. How do non-profit postage rates work? Which types of organizations qualify? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can realize sizable savings on postage … as long as you obey the rules. Bresser’s Information Services understands them completely, and is ready to help.
Remember, nothing that requires sending via First Class Mail® qualifies for non-profit rates. The rules are well defined. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to utilize the non-profit status of another Briercrest organization. It won’t fly. Authorized organizations are prohibited from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show proof that your organization is a legal non-profit. Fill out the form entirely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Briercrest organization eligible? Most likely, as long as your due diligence is complete. The classifications of organizations approved for Nonprofit USPS Marketing Mail® costs are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at readying your mail for the greatest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to specific causes. Polish up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising materials. We know the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to launch your next Briercrest fund-raising effort. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.