Planning to initiate a fund-raising effort for your Saint Martins charity … but unclear where to start? Perhaps the person who directed the previous outreach retired or exited? Or, you’re just short on workers and long on tasks to be done?
You need a turnkey mailing service that understands how direct mail for non-profits functions. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Saint Martins direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be mysterious, and ripe for slip-ups. How do non-profit postage rates operate? Which types of organizations qualify? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can glean momentous savings on postage … as long as you obey the rules. Bresser’s Information Services understands them thoroughly, and is ready to help.
Remember, nothing that requires sending via First Class Mail® qualifies for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can classify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to jump onto the non-profit status of another Saint Martins organization. It won’t fly. Authorized organizations are prohibited from sharing their mailing privilege. Obtain your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show proof that your organization is a legal non-profit. Fill out the form entirely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Saint Martins organization eligible? Very likely, as long as your due diligence is complete. The categories of organizations eligible for Nonprofit USPS Marketing Mail® prices are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get your mailing moving. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at readying your mail for the greatest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to specific causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising pieces. We know the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to start your next Saint Martins fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.