Planning to undertake a fund-raising effort for your Broward County non-profit organization … but unclear where to start? Perhaps the staffer who supervised the earlier outreach retired or departed? Or, you’re just low on staff and long on tasks to be done?
You need a turnkey mailing service that knows how direct mail for non-profits operates. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the heavy lifting fund-raising can be mysterious, and ripe for mistakes. How do non-profit postage rates function? Which types of organizations are eligible? Can any materials be mailed, or only certain types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can glean tremendous savings on postage … as long as you stick to the rules. Bresser’s Information Services understands them thoroughly, and is prepared to help.
Remember, nothing that requires sending via First Class Mail® is eligible for non-profit rates. The rules are strict. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to utilize the non-profit status of another Broward County organization. It won’t end well. Authorized organizations are barred from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show evidence that your organization is a legal non-profit. Fill out the form entirely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Broward County organization eligible? Most likely, as long as your due diligence is complete. The classifications of organizations approved for Nonprofit USPS Marketing Mail® rates are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at readying your mail for the greatest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to specific causes. Clean up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising materials. We understand the regulations, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to begin your next Broward County fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.