Aiming to undertake a fund-raising effort for your West Allis non-profit … but uncertain where to begin? Perhaps the staffer who directed the earlier outreach retired or left? Or, you’re just low on workers and long on work?
You need a turnkey mailing service that knows how direct mail for non-profits works. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your West Allis direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be uncertain, and ripe for errors. How do non-profit postage rates function? Which types of organizations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at substantially reduced non-profit postage rates.
You can realize sizable savings on postage … as long as you adhere to the rules. Bresser’s Information Services understands them thoroughly, and is prepared to help.
Remember, nothing that has to be sent via First Class Mail® is eligible for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to utilize the non-profit status of another West Allis organization. It won’t fly. Authorized organizations are barred from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show documentation that your organization is a legal non-profit. Fill out the form entirely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your West Allis organization eligible? Probably, as long as your due diligence is complete. The categories of organizations eligible for Nonprofit USPS Marketing Mail® costs are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get your mailing moving. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at readying your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to support certain causes. Polish up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign materials. We understand the rules, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to begin your next West Allis fund-raising effort. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.