Seeking to launch a fund-raising campaign for your Broward County non-profit organization … but unclear where to start? Has the staffer who oversaw the earlier outreach retired or departed? Or, you’re just low on help and long on work?
You want a turnkey mailing service that comprehends how direct mail for charities works. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the hard work fund-raising can be daunting, and ripe for slip-ups. How do non-profit postage rates function? Which types of organizations qualify? Can any materials be mailed, or only certain types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can reap serious savings on postage … as long as you obey the rules. Bresser’s Information Services knows them intimately, and is prepared to assist.
Remember, nothing that has to be sent via First Class Mail® is eligible for non-profit rates. The rules are strict. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can be eligible for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to piggyback on the non-profit status of another Broward County organization. It won’t end well. Authorized organizations are barred from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show proof that your organization is a legal non-profit. Fill out the form completely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Broward County organization eligible? Very likely, as long as your due diligence is complete. The classifications of organizations approved for Nonprofit USPS Marketing Mail® prices are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at preparing your mail for the largest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to specific causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising materials. We know the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to start your next Broward County fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.