Looking to launch a donation campaign for your Bayside non-profit organization … but unclear where to start? Maybe the professional who supervised the last outreach retired or left? Or, you’re just low on employees and long on tasks to be done?
You need a turnkey mailing service that comprehends how direct mail for non-profits works. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the charity fund-raising can be uncertain, and ripe for mistakes. How do non-profit postage rates work? Which types of organizations qualify? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at substantially reduced non-profit postage rates.
You can glean sizable savings on postage … as long as you obey the rules. Bresser’s Information Services knows them inside and out, and is prepared to assist.
Remember, nothing that has to be sent via First Class Mail® is eligible for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can classify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to jump onto the non-profit status of another Bayside organization. It won’t end well. Authorized organizations are prohibited from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show evidence that your organization is a legal non-profit. Fill out the form completely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Bayside organization eligible? Probably, as long as your due diligence is complete. The categories of organizations approved for Nonprofit USPS Marketing Mail® rates are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at preparing your mail for the greatest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to specific causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign mailers. We know the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to initiate your next Bayside fund-raising campaign. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.