Hoping to launch a fund-raising campaign for your West Milwaukee charity … but not sure where to start? Perhaps the person who oversaw the earlier outreach retired or exited? Or, you’re just low on employees and long on work?
You want a turnkey mailing service that comprehends how direct mail for non-profits functions. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your West Milwaukee direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be daunting, and ripe for pitfalls. How do non-profit postage rates function? Which types of organizations qualify? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can glean momentous savings on postage … as long as you adhere to the rules. Bresser’s Information Services knows them completely, and is prepared to help.
Remember, nothing that requires sending via First Class Mail® qualifies for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to jump onto the non-profit status of another West Milwaukee organization. It won’t work. Authorized organizations are barred from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show proof that your organization is a legal non-profit. Fill out the form completely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your West Milwaukee organization eligible? Very likely, as long as your due diligence is complete. The classifications of organizations approved for Nonprofit USPS Marketing Mail® rates are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at preparing your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to specific causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising pieces. We know the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to start your next West Milwaukee fund-raising effort. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.